{"product_id":"shifting-baseline-broadsheet-limited-edition-letterpress-broadsheet-on-rowan-and-its-seasons","title":"Shifting Baseline Broadsheet — Limited Edition Letterpress Broadsheet on Rowan and its Seasons","description":"\u003cp\u003eThis A4 letterpress broadsheet traces a simple observation across two decades — the shifting date of rowan fruit turning red.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eShifting Baseline\u003c\/em\u003e follows the observations begun on a birdwatching forum in 2005, when the received wisdom held that rowan fruit reddened with the first cool nights of August and September. In 2005, however, the fruit was red by mid-July. In the recording-breaking heat of summer 2026, the fruit had also turned by mid-July. At what point do we adjust our expectations if two decades of intermittent observation has shown a new timeline?\u003c\/p\u003e\n\u003cp\u003eThe piece traces rowan's own ecology — a pioneer species, quick to arrive and quick to make way — against the much longer memory held in Dartmoor's peat, where pollen has recorded the arrival of willow and birch for more than eight thousand years, and hazel and oak for more than seven thousand. Rowan itself is almost absent from that record: its pollen is heavy and insect-carried rather than windborne, so the tree that colonises fastest is the one the peat forgets.\u003c\/p\u003e\n\u003cp\u003eThe broadsheet asks a plain question — how do we know what normal is, once we've stopped noticing?\u003c\/p\u003e\n\u003cp\u003eA broadsheet is a single large sheet printed on one side, traditionally used for proclamations, news, and educational texts — a fitting format for a piece built from a public, ongoing act of noticing. \u003cem\u003eShifting Baseline\u003c\/em\u003e is hand-set in wood and metal type, letterpress printed by Princetown Press in 2026. The same text also appears on our large-format prints, where it is paired with a biochrome ink wash; this broadsheet edition uses no botanical ink.\u003c\/p\u003e\n\u003cp\u003eThis is a strictly limited edition of only 100 copies.\u003c\/p\u003e\n\u003cp\u003eThe Perfect Gift For\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBirdwatchers, citizen scientists, and forum naturalists — anyone who has kept their own informal record of when things happen\u003c\/li\u003e\n\u003cli\u003eNaturalists, ecologists, and phenologists — particularly those interested in shifting baseline syndrome, rewilding, or climate-driven change in seasonal timing\u003c\/li\u003e\n\u003cli\u003eDartmoor and West Country readers drawn to the moor's longer memory, held in its peat and its trees\u003c\/li\u003e\n\u003cli\u003eBibliophiles and print collectors — letterpress devotees and collectors of fine press editions who appreciate hand-set wood and metal type\u003c\/li\u003e\n\u003cli\u003eAnyone with a shelf of nature writing or landscape history waiting for a framed companion on the wall\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIdeal for these occasions\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHousewarmings, especially for someone moving to the moors or the countryside\u003c\/li\u003e\n\u003cli\u003eGraduations in ecology, environmental science, or conservation\u003c\/li\u003e\n\u003cli\u003eRetirement gifts for naturalists, rangers, or lifelong birdwatchers\u003c\/li\u003e\n\u003cli\u003eBirthdays and thank-you gifts for the friend who already keeps their own records of the natural world\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Princetown Press","offers":[{"title":"Default Title","offer_id":56239471264129,"sku":null,"price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/2842\/4733\/files\/shifting-baseline-broadsheet.jpg?v=1787675438","url":"https:\/\/www.princetownpress.co.uk\/products\/shifting-baseline-broadsheet-limited-edition-letterpress-broadsheet-on-rowan-and-its-seasons","provider":"Princetown Press","version":"1.0","type":"link"}